GDM ITALIA
one conversion landing page per instructor
A bodyweight training method reaches its towns through its instructors.Each of them needs a page of their own, leading to a single action: booking the first session.
The opening of Sara Tuso’s landing page, with her portrait and the trial invitation
The same opening for Franco Mazzotta: different person, different venue, same structure
The instructor introduced, here Ciro Accennato in Naples
What a session looks like, with a photo of a group holding a plank
The three steps to getting on the grid
The booking form for the trial, with days and times already filled in
THE BOTTLENECK
There is one method,but the trial session is booked in a particular room,on a particular day, with a particular person.A national page cannot say that: either it stays generic and fails to convert, or it lists everyone and becomes unreadable.Someone arriving from a local search or from an instructor’s profile wants to find that instructor, not an organisation.
THE DECISION
The decision was not to write a landing page but to establishthat only one form of it exists.Portrait, name, town, opening line, days and times, form: the content changes, the structure does not.A new page is therefore a new instructor, not a new project, and none of the pages ages differently from the others.
HOW IT IS BUILT
Everything points at booking the first session:who the instructor is, what an hour of training looks like,the three steps to getting on the grid,the questions that hold people back before signing up,and the form with days and times already filled in.Whatever does not serve that action is not there.
WHY IT HOLDS
The pages share structure, components and common copy:adding an instructor means adding their details,not rebuilding a landing page from scratch.That is the difference between a network that can grow and four sites to maintain separately.
AI-generated video
WHAT CHANGES
Every instructor has an address to send to anyone who asks how it works,and whoever opens it finds their own town,their own times and a form already prepared.Sara Tuso’s page in Soncino is one of them: the others change the person and the venue, not the structure.